Less, more meaningful pieces...
What does 'Less' mean? The thread running through Scandinavian design is functionalism. For hundreds of years, the need for products to just work was ingrained in the Scandinavian soul. It hadn’t been very long since this was a requirement for survival. The focus was on “need,” or function, not on decoration or beauty. Moving into the machine age, surviving became easier, and functionalism evolved into also meeting the emotional needs of people which meant more beauty and emotional pieces evolved. This gave Nordic functionalism a more natural and humanistic side. When we created minna, we realized it must have all the same characteristics in order to create an environment to blossom.